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6 Secrets of Digital Marketing Every Business Owner Needs to Know

Last Updated on December 21, 2022 by Ginette Rhodes
6 Secrets of Digital Marketing


Digital marketing is an enormous field, and it's continuously evolving. If you're not up-to current on the latest trends in digital marketing and trends, you'll get in the dust. This blog article, we'll look at 6 hidden digital marketing tips which every owner of a business must be aware of. These tips will assist you in improving your online presence, and bring in more money for your company! We'll also provide with concrete suggestions on how you can incorporate these strategies into your digital marketing plan. Let's get started!

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Secret #1 Did You Know? Digital Marketing Statistics show that Email Marketing is a great ROI of 440 percent?


That's right! Email marketing can yield ROIs of up to 4400%. This means that for each $0.01 you invest in email marketing, you could anticipate earning $0.44 back! This is an amazing return on investment that you should not ignore. If you're still not making use of email marketing to reach your customers of choice, now is the best time to get started! Additionally, the digital marketing budget has reached $521 billion in 2019, and is predicted to rise to $696 billion in 2022. This is a great indicator of how huge the field is, and how much potential for companies to expand their online presence.

Practical Tip: Create an email marketing campaign to begin contacting your customers right now!



Secret #2: Video Marketing is incredibly powerful



A single of the most efficient methods of digital marketing available today is the use of video marketing. videos are much more likely to share than other type of content according to research. As opposed to sharing images and text when combined, video sharing is 1200 times more popular! This is a great way to show how important video is in today's world of digital technology. This is the ideal moment to begin using video to reach your ideal viewers!

Actionable Tip: Make an advertising video for your business , and begin by sharing it with your intended customers now!

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Secret #03: Google's search algorithm is always changing



Did you be aware that the algorithm used by Google is revised 500-600 times a year? This means that businesses must keep adjusting their digital marketing strategies in order to ensure that they are seen by their potential customers. If your company isn't found on the first search page of Google and you're not gaining on a massive chance to connect with your prospective customers. For example 91% of users don't leave to the top of the results. In addition 67% of clicks will go towards the top five results appearing on that first result page.

A must-know tip: Stay current with the most recent Google algorithm updates and ensure your marketing plan for digital is in sync!

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Secret #4: Facebook Is Still the King of Social Media



Facebook is Still King

Despite all the digital platforms for social networking that've come up in recent times, Facebook is still the most popular social media platform. With over 2 billion users active, Facebook provides businesses with the chance to reach their customers. If you're still not using Facebook to promote your company and you're not getting the most out of it! For instance, Facebook ads have an average click-through rate of 0.90 percent which is more than other forms that uses digital media for marketing. In addition, Facebook ads have an average conversion rate of 11.45 percent that is greater than other forms of digital marketing.

Tips for Action Make an official facebook page to promote your company and begin connecting with your customers' interests now!


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Secret #05: Have to be Mobile-Friendly



Have you heard that more than 60% of all traffic to websites is now coming via mobile devices? This shows the importance of companies to create a mobile-friendly website. If your site isn't optimized for mobile devices and tablets, you're missing the chance to connect with the people you want to reach. In this way, you'll ensure that your website is accessible to the biggest amount of users possible. Furthermore, mobile-friendly websites are more likely to be ranked higher in Google results, which is win-win! If you're not certain whether your site is mobile-friendly and you want to know, Google offers a Mobile-Friendly Test tool for a free test. It will provide you with an assessment on how your website performs and give suggestions for improving it. If you're interested in learning more, you can conduct your own research about ways to create your site mobile-friendly. It is possible to do it quickly with a few simple strategies and tricks like making use of responsive design making sure that your website loads with speed in mind, and using larger font sizes.

Tips to Take Action: Ensure that the website you are using is responsive and user-friendly across all devices!



Secret #06: Content Still King


Despite the new digital marketing techniques however, content remains the king. In order to connect with your ideal customers you must create top-quality relevant content that connects with them. If you're not sure how to begin, you could consider employing a professional writer to help you develop the right content for your intended group of customers. They can assist you in determining which type of content resonates with your customers' interests and help you make it search engine friendly. Also, ensure that you make sure to promote your content on every one of your social media channels in order to ensure that your content is seen by the largest audience possible.

Practical Tip: Write high-quality relevant content that is relevant to your audience. Then begin getting people to visit your site now!


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