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5 Tips to Effectively Use Social Media Marketing

Last Updated on December 29, 2022 by Ginette Rhodes
Social Media Marketing Tips


Social media is growing rapidly with 2.65 billion users globally. The wide world of social media has many options to help companies be more visible, attractive, and accessible.

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1. A social media strategy is essential



You would throw a party with no plan?


It's possible, but it might not make the event as memorable as if you had hired a caterer, DJ, or bouncy-house. The greater the impact of what you post on social media, the more thoughtful you will be.


To have a consistent and successful social media presence, you must create a well-thought plan.


PR Smith's SOTA(r) framework is an excellent way to structure your plans.

It can be broken down into six steps to ensure that your social media follows a clear path - depending on where you are and where you want.



These are:




Situation Analysis:  What's the situation?


Objectives: Where are we going?


Strategy: How do you get there? (Take into account your existing audiences and content formats.


Tactics: What tactics should we use (e.g. (e.g.


Actions: What tactics will be used and who will participate?


Control: How can we be sure we are getting there ?



2. Know your audience



It is impossible to publish relevant content if your target audience doesn't exist.


Social media monitoring can be described as "stalking in the shadows" and looking for whispers or gossip about your company. You can gain valuable insights into the perception of your brand by listening to what your customers are saying about you and your industry on social media.



3. You must ensure consistency in your brand image



Your brand should be represented in the best way on every social media platform. It goes beyond visual elements. It also includes tone, messaging and values.

Canva and Adobe Spark are great online tools for branding your social posts quickly and easily.



4. You can post valuable and useful content that fits your business's objectives



There is nothing more frustrating than content just to be content.


Consider these questions when creating or planning social media campaigns. If you don't know the answers to either one of these questions, it may be time to rethink your social-media strategy.



Some examples of social media-based goals include:




Increase in engagement - shares/likes/clicks/replies

Customers are more satisfied with the service.

Your product or service will be purchased more often

You get more visits to your website

Increased number of followers

Brand awareness - how far are you getting your message across?



5. Track your results



You should not be focusing on 'vanity indicators' when you monitor your campaigns.


You also have many other advantages to social networks such as customer service, community involvement, customer support, sharing valuable tips, information, and information about your service.


You have now identified the types of metrics that you need in order to reach your objectives. Now it is time to search for tools that can track these metrics. It's also possible to look into third-party avenues, or even create your own APIs.


It is crucial to stay current with the evolving trends, features, algorithms and features that social networks constantly throw at us.


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