Content Marketing Ideas for October
When it comes to creating content, the fall season offers plenty of opportunities. Here are a few ideas to consider when planning your social media, blog posts, events, and email marketing for October.
Benefit from observances that span a week and are pertinent to your business. For example, a financial services company could focus on National Retirement Planning Week (3rd whole week of October). This is a great way to promote budget-friendly tips.
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1. Halloween-Themed Campaigns
Halloween material is a terrific way to engage your audience. You could offer costume ideas, host a pumpkin carving competition, or run a poll asking your customers to choose their favorite scary movie.
The World Series also kicks off this month, which is sure to stir up interest among baseball fans. If your company is sports-oriented, you may generate content to celebrate. You could even include a special promotion to draw in new customers. In addition to increasing sales, this will also raise the profile of your brand.
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2. National Boss’s Day
Bosses get a bad rap in popular culture, but the truth is that good managers are essential for the success of a business. It’s also right to honor them.
Patricia Bays Haroski made National Boss’s Day in 1958. Her father’s birthday, October 16, was the day she picked. The holiday became a nationwide observance four years later.
Throw your boss a surprise party or invite them to participate in an exciting team-building activity. Small enterprises who are operating on a tight budget and timeframe may benefit greatly from this.
3. National Handwashing Day
October’s National Handwashing Day is an excellent opportunity to educate your audience about the importance of proper hygiene. Consider hosting a social media challenge or using a famous influencer to create educational content around your handwashing products.
Use a tool like Canva to batch-create templates and stay organized throughout the month. Creating content in batches also ensures that you always have an article ready for publication when a new holiday or observance arises. This can be especially helpful for small businesses with limited resources and tight deadlines.
4. National Breast Cancer Awareness Month
If your company has employees in different parts of the country or world, make sure to incorporate events that are important in their areas into your October marketing campaigns.
This expands and diversifies your audience. Asking your social media followers entertaining questions can boost interaction, telling the algorithm your material is good and should be shared more. For instance, you could do a poll asking what their favorite pumpkin spice latte is or how they like to spend their free time.
5. National Health & Safety Month
October is National Health & Safety Month, which can be an excellent theme for your blog, social media posts, podcasts, and other marketing efforts. You can highlight ways your product helps to keep people safe, like hands-free phone accessories or cord management tools.
Customers want to support causes that matter to them. Create customer profile articles, videos, or podcasts featuring folks who have fought breast cancer, survived the coronavirus pandemic, and overcome obstacles to achieve success. Your audience will bond with your brand through these stories.
6. National Breastfeeding Month
Use this month to educate your audience on the importance of breastfeeding. Post about the topic on social media with hashtags to reach more people.
October also offers many opportunities for cause-based marketing. Encourage your audience to donate to your favorite domestic violence shelter on #purplethursday or host a fundraising campaign for breast cancer awareness. Having a monthly theme makes it easy to develop content ideas for your blog and social media. Batching helps to streamline content creation while saving time. This is especially helpful for e-commerce companies.
7. National Day of Service
Ask fun questions in your social media posts and encourage your followers to respond and chime in. This helps boost engagement on your posts, which signals to the algorithms that your content is worth showing up for.
National Business Women’s Week and Observance of Migratory Bird Day highlight some of the many health, wellness, child and pet care, and culture-related events taking place in October. There’s also ADHD Awareness Month and Lupus Awareness Month, plus the Breast Cancer Awareness event Wear It Pink. All of these are great opportunities to highlight your company’s charitable efforts.
8. National Retirement Planning Week
National Retirement Planning Week encourages people to make wise financial choices about their future. Share a recent study on the importance of saving, or offer your customers a special discount during this week.
October also celebrates World Vegetarian Day, which may be an ideal time for restaurants and shops with a vegetarian audience to run a special promotion or giveaway. This is also an excellent time to promote any business goals your company is achieving, such as boosting customer loyalty and maximizing lead generation. The dates for these events don’t change from year to year.
9. National Business Women’s Week
Over a century ago, National Business Women’s Week was held in October’s third week. It highlights the contributions of women in the workplace and encourages them to pursue leadership positions.
Help your audience enjoy fall with suggestions and ideas. If you work in fitness, promote cooler-weather activities. Or, if you’re in health and wellness, promote the benefits of regular walking for both physical and mental well-being.
10. National Education Week
October is also the month for baseball, which can be an essential topic for content marketers who focus on sports. October is also National Confectioners’ Day, which could provide a fun way for brands to engage their audiences.
Dozens of other October holidays, national days, and week-long observances could spark interest in your brand. Choose ones that appeal to your audience from this list. Remember, the dates are liable to change from year to year. Ensure that you know the dates before planning a campaign.