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Best Free SEO Tools List In 2026

Written by Group Buy Seo Tools

Last updated June 1, 2025

Free Tools

What is Free Tools & Paid SEO Tools?

Free tools bring about additional traffic, money, rank, reputation, wealth and so on for your site. There are many free digital marketing tools in the search engine optimization industry. I will share with you a list of top SEO and digital marketing tools. Enjoy these free tools–they are free themselves.

SEO Paid Tools that Help You Rank Google’s First Page Skip to online SEO marketing tools SEO-Free Tools Make Work Smarter and Faster.

10 Best Free AI Tools for SEO to Boost Your Rankings

For many years, search engine optimization (SEO) has aided in increasing the organic traffic of websites. These days, the competition has grown and so have the AI-enabled tools. The best part? Their access does not require one to spend a fortune. Using free AI tools for SEO can help you analyze your competitors, optimize content, and improve your strategies.

In this post, we will analyze some of the most powerful free AI tools for SEO and discuss how they can help individuals enhance their online presence irrespective of their prior experience.

Advantages of AI Applications in SEO

With the AI shift, the traditionally tedious processes associated with SEO have been automated, making it easier to handle for beginners without compromising on quality. Advertisements, for instance. can now be done with greater speed. Here’s how AI enables SEO:

Identifying keywords: Every marketer dreams of an unparalleled competitive edge, AI can provide exactly that. AI tools provide real time keyword suggestions guaranteeing target audience engagement.

Content creation: AI ensures that the content created is both easy to read and incorporates the most effective keywords.

Analyzing competitors: AI enables analysis of competing brands to identify inefficiencies and strategize accordingly.

Webpage Data Tracking: Make decisions on your website’s performance data.

Let’s now delve into the best complimentary tools powered by AI for further automatic optimization of your site.

The Best Complimentary AI Tools for SEO

Google Keyword Planner

Best for: Planning related keywords and conducting research.

Associated with the Google Ads franchise, Planner offers Google users a free account to access the search volume assessment and keyword relevancy features.

Features:

Look out for novel cross-industry keyword suggestions.

Showcase search volume figures and level of competition.

Mark cost per click for any sponsored advertisement.

Why It’s Great:

Largely believed that opting for AI powered solutions is smarter, I think that makes artificial intelligence the almighty in this ecommerce realm, as Google’s keyword planner utilizes keyword picking algorithms easing the learning curve of targeting campaigns.

Ubersuggest

Best for: Simplistic all in one analysis of SEO related traits.

Ubersuggest by Neil Patel excels, and his latest baby aptly named Ubersuggest covers searching for keywords, auditing websites, planning content.

Features:

Offers keyword targeted and volume counted suggestions.

Keeps track of backlinks and domain numbers.

Provides broadly discussed content ideas for writing.

Why It’s Great:

With the inclusion of AI, absolute novices can easily understand this tool with clean no-frills dashboards and get to the pertinent insights, take advantage of SEO functions and other admin tools.

AnswerThePublic

Best for: Finding new content and long-tail keywords.

Generating questions, prepositions, comparisons, and associations based on popular search queries related to specific keywords is what AnswerThePublic does best.

Features:

Furnish keyword maps that can be visually displayed.
Long-tail keywords and audience-specific queries can be uncovered.
Content inspiration can be found in an efficient manner.

Why It’s Great:
This tool simplifies the processes of finding creative ideas and aligning them with audience interests through the combination of user intent and machine learning.

Yoast SEO (For WordPress Users)

Best for: On-page SEO enhancement.

As an AI-powered plugin for WordPress, Yoast SEO seeks to enhance website performance with its numerous features.

Features:

Analyze the content for targeted keyword.
Advise on the provided content’s readability, metadata, and SEO.
Grade content quality based on structured data.

Why It’s Great:
You are assured that your articles will remain user friendly while appearing on search engines due to the features of AI Yoast SEO employs.

SEMRush Keyword Magic Tool (Free Tier)

Best for: Detailed keyword research with advanced filters.

One of the powerful SEO tools, SEMRush offers a free version that includes basic access to the Keyword Magic Tool.

Features:
Use tailored searches to locate high-performing keywords.
Execute competitive keyword research.
Filter results by intent and related phrases.

Why It’s Great:

It can anticipate search trends and offer you tailored suggestions using its advanced algorithms.

Best for: Content optimization that ranks on SERPs.

Content optimization in realtime against competitors is possible through the Lite version of Surfer SEO.

Features:

Utilize AI to recommend keyword density and structure.

Compare your content with the top-ranking pages.

Analyze word count, internal links, and heading use.

Why It’s Great:

It implements AI-powered natural language processing to analyze top performers and reveal effective strategies that allow you to outperform them.

RankMath SEO (Free Plugin)

Best for: On-site SEO optimization for WordPress sites.

It is one of the best free WordPress plugins for template designer sites because of the AI capabilities incorporated into RankMath.

Features:

Analyze posts with relevant keywords.

Optimize schema markup and meta descriptions.

Integrate Google Analytics seamlessly.

Why It’s Great:

Whether you are a novice or expert, its AI-driven advice enhances on-page SEO through gradual improvements tailored to your skill level.

Grammarly

Best for: Content readability and grammar checks.

As an AI assisted writing tool, Grammarly is ideal for editing because it optimizes content for SEO and maintains clarity.

Features:

Add suggestions for the proper grammatical wording.

Provide advice regarding reading ease.

Adjusting tone detection would make it easier to read specific audiences.

Why It’s Great:

Maintains the Reader’s Attention: memorable content significantly increases the time a reader spends on your page due to enhanced dwell time and SEO rankings.

Google Trends:

Best For: Understanding relevant topics alongside their seasonal usage frequency

Google Trends insight helps gives answers to what people are searching for and provides real time tracking.

Features

Enable tracking and following the rate of interest associated with certain keywords over time.

Allows the comparing of different terms of search across the globe.

Enables spotting the changes in interest over time.
Why It’s Great:

Together with AI powered keyword spotting, understanding trends helps create content that responds to what the audience wants.

ChatGPT by OpenAI

Best For: Provision of ideas for the outline of content.

Even though it does not come out primarily as an SEO tool, ChatGPT happens to be a strong AI that comes out with good ideas and breaks down complex SEO related tasks.

Features

Suggests content ideas for blogs.

Crafts meta titles and descriptions.

Provides simpler explanations on technical SEO issues.

Why It’s Great:

ChatGPT gives great AI features making it possible for writers and planners looking to automate planning and automation of the process.

How to Get the Most Out of Free AI SEO Tools

These tools can be best utilized for specific case based purposes. Outlined below are ways to design these tools:

Utilize a combination of tools for maximum impact such as using Ubersuggest to suggest keywords and Grammarly to improve the content.

Reconsider insights periodically since their evolution in time as an SEO trend.

Use trial and error to determine which devices provided the greatest return on investment of your time.

Integrate AI into your SEO strategy now.

Given the existence of such powerful free resources, adding AI to your strategy has never been easier. From improving existing pieces to generating new ones, AI tools simplify the entire process of keyword research and can help you achieve higher rankings and increased traffic.

The time to revolutionize your strategy is now. Select a few of the suggested tools and evaluate their effectiveness in meeting your workflow needs and yielding remarkable outcomes.

Free Access To TikTok SEO Tools And Optimization Strategies

Now-a-days, TikTok is more than a social networking site for people to engage in fun activities like dancing and making videos. It is a global marketing platform where businesses are vigorously reaching out to millions of users. But with TikTok having millions of content being uploaded everyday, how do you make sure your content is not drowned in the ocean of videos? The answer is through TikTok SEO (Search Engine Optimization). If you have the right strategies and tools, you can market your videos for audience growth and not spend a single penny.

This guide goes through every detail you should know to help you never spend a single dollar while marketing your tools on TikTok. From what TikTok SEO is, to understanding how it works, we discuss actionable tips on how to rank higher on the platform.

What Exactly Does TikTok SEO Mean?

TikTok SEO refers to enhancing your video ranking to make them easier to find through the internal phone application search feature. TikTok SEO also improves the odds of the videos being showcased on the “For You” page (FYP) of users. The same as traditional SEO, it also includes keyword and content marketing, and hashtags summarized and strategically placed tailored for a precise audience.

When TikTok’s algorithm receives and classifies your videos, they get shared with an increasing number of users who are predicted to appreciate your content the most. This is the secret sauce to achieving viral trends for numerous influencers, creators, and brands.

Why SEO is Important for TikTok?

Sustaining more than a billion users, TikTok is a gold mine for content creators and brands looking to engage with a global audience. This is the reason SEO is of such high importance when it comes to TikTok:

Increased Reach: Optimizing audiovisual content has the potential to garner millions in viewership, elevating visibility and discoverability.

Boosted Engagement: Content engagement rates such as shares, comments and likes are driven by targeting the correct demographic.

Brand Growth: Without heavy expenditures TikTok SEO builds awareness and generates leads for businesses, offering enhanced growth.

By optimizing for SEO in TikTok, businesses ensure smooth visibility to the right group at the ideal time. Now let’s discuss how this tool can be wielded at zero cost.

Optimizing TikTok Videos for SEO

Add ‘Keywords’ in Your Captions

The most effective SEO strategy relies on keywords because they form the basis of what your video entails. Here’s the right way to do that:

Make use of the primary keywords. Craft captions tailored around these primary keywords. Remember, keyword stuffing feels forced.

Use long-tail keywords to specialize and attract specific customers within your niche. For instance, don’t just say “makeup”, say “budget-friendly makeup tips.”

Make sure to capture attention by using keywords at the beginning of the caption.

Formulate Hashtag Strategies

Hashtags serve as some of the most powerful tools for discovery on TikTok. A well crafted hashtag strategy enables your videos to appear on searches and reach users with interests parallel to what your content offers.

Pro Tip:

Incorporate a combination of broader hashtags (i.e. #fashion) and more specific, niche hashtags (i.e. #slowfashiontips).

Use TikTok’s Discover page and free hashtag analytic tools to track trending hashtags.

Enhance Descriptions and Text Overlays

Aside from captions, TikTok allows the use of descriptions and text within videos themselves. The algorithm recognizes text within the videos boosting the chances of gaining traction.

Make sure your text is concise and relevant to the video content. The keyword placement can add to the chances of being found on search results.

Utilizing Tiktok’s Automated Transcription Tool

Using TikTok’s auto-captioning tool is one of the most underrated techniques for TikTok SEO. Captions expand the reach of your content, and they also provide an opportunity for the TikTok algorithm to recognize keywords that are spoken within your video.

Ensure that your captions are correct and are SEO relevant and keyword rich.

Post During Peak Hours

The exposure of your videos can drastically increase if you post at times when most of your audience is active. You can approximate the best posting time using TikTok Business Analytics (for Pro Accounts), or by manually checking engagement levels over a period of time.

Revise your content in accordance with the desired target audience that you are trying to reach, and looking online will help you find free TikTok audience analytics tools.

Active Participation in Comments and Collaborations

Engaging with your audiences is just as important. Meaningful replies to comments are counted towards engagement and positively impact video ranking as well.

So too will working with other content creators in your area of expertise, giving you access to even more traffic and interest from different audiences.

Boost Your Performance With Free TikTok SEO Tools

Here are some tools that can help you optimize your TikTok SEO for free:

The Discover Page of TikTok

The first SEO tool that you can try is built into the application. The Discover Page shows trending keywords, popular content, and active hashtags, giving you ready access to things that audiences are engaging with on the platform.

TikTok Analytics (Free with Pro Account)

If you switch to a TikTok Pro account, which is free, you can avail of TikTok Analytics. This tool is effective because it provides information on how your videos are performing, activity of your followers, and the demographic make-up of your audience. This data can refine your content strategy.

Hashtag Generator Tools

Free hashtag generator tools like Display Purposes and HashtagsForLikes are very easy to use, as they allow you to search according to the niche that you are in. You just have to type in a keyword, and those tools will provide relevant tags that are popular.

Keyword Research Tools

If you are looking for TikTok related keywords, Google Trends and AnswerThePublic is a great free resource. They really aid in knowing what people are looking for within your market niche.

Video Captioning Tools

Captions on TikTok videos can be autogenerated within the app, but external free programs like Kapwing and VEED give you greater flexibility for your captioning. Precise captions improve the SEO of your videos while also making your content accessible to a wider audience.

Free Content Planner Apps

With tools such as Trello or Airtable, it is possible to plan your TikTok content calendar achieving consistent posting during peak times.

SEO Mistakes on TikTok and How to Avoid Them

Keyword Overstuffing: Trying to fit in too many keywords makes captions and comments sound robotic, repetitive, and spam-like. Find a balance.

Ignoring Video Quality: Even though SEO is important, videos that are poorly lit or appear to have low effort put into them will not perform well.

Posting at Erratic Intervals: Being consistent is of utmost importance when it comes to TikTok, which is why having a posting schedule is important, in order to maintain audience engagement.

Advance Your TikTok SEO

SEO on TikTok does not require sophisticated paid tools and services. By adhering to the suggestions provided in this guide with the use of free tools, you will be able to significantly improve your visibility and engagement on the platform.

Implement these strategies today and witness a transformation in your TikTok presence. SEO is designed to broaden the reach of creators, businesses, and casual content share users.

Become a TikTok SEO expert, starting today. These free tools and practices are sure to transform your content and take it to the next level.

Top Free SEO Tools- Group Buy Seo Tools

1. Ubersuggest

Ubersuggest is a new content ideas tool which is free for anyone seeking fresh ideas when finding out more about information or researching their competitors’ sites as well as suggesting keywords to use in any article or content piece you may want to publish. It works similarly like other premium products (Ahrefs, Moz, SEMRush save for their elaborate keyword research and analysis which could be found in other products). Well this might also be a good choice for freelancers who do not have enough extra cash to buy expensive SEO software: also look at backlink checker tools.

Ubersuggest Freemium SEO Keyword Tool Ultimate Guide.

2. SimilarWeb

Receive market information on almost any company, including site ranking, traffic sources, and market strategies. The free version provides a bare shot of any website or app, while the paid version is much more powerful.

Pricing:

Free version with five results per metric. One month of mobile app data and three months of web traffic data. The complete version is available at an enterprise level. Learn more about SimilarWeb. Learn more about SimilarWeb.

SimilarWeb Group Buy- Website Analysis & Traffic Rank Checker.

3. Moz Keyword Explorer

Getting outside Google, Moz allows you to analyze keywords, links, SERP, or on-site page optimization. Moz helps you to enter your page on their website for limited SEO recommendations, or you can use its extension MozBar. As far as free tools are concerned. The basic version of Keyword Explorer is plenty enough and gets better every year. The pro version offers a more complete analysis and SEO insights that are well worth the money. Learn More The Moz Story.

What is Moz Pro? How Its Work?

Moz Pro Group Buy- Best Keyword Explorer SEO Tools.

Price: Freemium

4. Answer the Public

This tool lists visualized search questions based on a single query. Answer the Public is ideal for making long-tail keywords and ranking for the featured snippet. Not sure if you’re creating the right blog article or content? Answer the Public can provide confirm or re-direct your SEO efforts.

Learn more AnswerThePublic.

AnswerThePublic Group Buy- Search listening tool for market, customer

Pricing: Freemium

5. Google Search Console

Your audience searches, do you know this?

It has a lot more information about your website on the google search engine which includes keywords that bring people to your site, impressions and clicks coming to your site and whether there are any other errors or issues that can hinder your site from being visible. Search Console also helps you submit sitemaps to Google, remove outdated content from Google results, and lastly monitor security issues or manual actions taken against your site. Consequently, when it comes to increasing the visibility of a website as well as improving its performance in search result pages; Google Search Console is indispensable for webmasters who need to achieve these goals.

6. Woorank

This is a site for analysis and report on the performance of a website’s SEO. Page speed, mobile-friendliness as well as quality of backlinks are some of the areas where improvements can be made according to the report. It provides tips on making your site search engine friendly and enhancing UX. Woorank’s report comes with ratings that indicate how well the site is doing in terms of SEO. The users can monitor their progress over time and compare it with other websites too. On the whole, Woorank is helpful for those businesses seeking higher internet visibility and better search engines rankings than they have now.

Pricing: Freemium

WooRank Group Buy– Best Complete Website Analysis‎ Tool.

7. Google Trends

Google Trends analyzes the best of a search term in Google. It’s most useful for helping marketers track Up-to-date or to understand how a topic is trending over time. Google Trends, not only tracks related queries but also demographics related to a specific search.

8. Majestic Seo

Majestic SEO gives link intelligence data to help your company improve its performance. It provides some attractive features such as The Majestic Million. which helps you to see the ranking of the top million websites by referring subnets. Alternative to Ahrefs and SEMrush, Majestic also provides you to check backlinks. benchmark keyword data and perform competitive analysis.

Pricing: Freemium

Majestic Seo Group Buy- Backlink Checker & Link Building Tools.

9. Google Keyword Planner

Google Keyword Planner is Google’s keyword research tool to provide you understand the volume cost. and competition of any keyword. Keyword Planner is a plan to be a pay-per-click tool that provides you understand your topic’s popularity. competition, and suggested bid. It can also be guiding in helping you determine your SEO strategy.

Google Keyword Planner- Free SEO Tools

10. Google PageSpeed Insights

We all know page speed is more important than ever in the world of SEO platform. Google makes it simple for you to understand your website’s page load performance and where there are areas for improvement if needed.

11. Google Tag Manager

Google Tag Manager (GTM) is a free SEO tool that adds versatility to Google Analytics while providing you to manage. and performance tags (tracking code or snippets of code) on your website or mobile app.

Tag Manager works for a difference of function, such as creating heat maps, scroll tracking, conducting surveys. monitoring form submissions, remarketing or tracking how Client or people arrive at your site. It can also track performances like downloads or shopping cart abandonment.

Google Tag Manager- Free SEO Tools

12. XEMrush

SEMrush is one of the most popular SEO tools available on the market. It provides you to perform keyword research. audit backlinks and understands your website’s domain authority. Also, the site allows you to find out the keywords your competitors rank for.

Semrush Free SEO Tools

Pricing: Freemium

13. Google Suggest

Google Suggest is invaluable once you need keyword and content ideas. you would possibly not have given much thought to how Google’s autocomplete functionality can assist you, but with powerful modifiers and other tricks, there’s more thereto than meets the attention.

14. Compete

Ever wanted to understand what proportion traffic your favorite blogs really get? Well, now you’ll. Compete offers estimated traffic data supported a variety of metrics, and you’ll plot your results against primary and secondary metrics to customize your reports. Very handy.

15. Anchor Text Over Optimization Tool

Does exactly what it says on the tin. The Anchor Text Over Optimization Tool allows you to look for and identify over-optimized anchor text links (which can look unnatural to Google) on external sites, and also allows you to submit change requests on to site webmasters. If you’re worried about Google penalties, provides it a try.

16. Domain Hunter Plus

This free Chrome plugin allows you to quickly check for broken links without leaving your browser. Domain Hunter Plus can crawl many links on one page, provides error status codes for straightforward diagnosis, and allows you to export leads to .csv format. Very cool.

17. Google SERP Snippet Optimization

It may not look pretty, but this Google SERP Snippet Optimization Tool is really pretty handy. It allows you to mockup SERP snippets and URLs quickly and simply so you’ll see before time what your content will appear as if within the search results. It also offers several display options, like bold text, dates, and rich snippets.

18. Internet Marketing Ninjas

Our friends at Internet Marketing Ninjas offer several free SEO tools that may assist you together with your technical SEO work. Tools available include a broken link checker, a picture and link analyzer, an on-page optimization tool, and a Greasemonkey add-on that helps you discover URLs from search results.

19. Moz Cast

Keeping up with changes to Google’s algorithms are often diligence, which is why MozCast makes it easy and fun. MozCast compares Google algorithm updates to the weather, providing at-a-glance updates of what proportion the algos have changed over the past day or week.

Moz- Free SEO Tools.

Moz Pro Group Buy- Best Keyword Explorer SEO Tools.

20. Rank Checker for Firefox

No surprises with this tool. Rank Checker for Firefox may be a free, open-source add-on for Mozilla’s browser that allows you to quickly check your rankings without handing all of your data over to a 3rd party.

21. Schema Creator

Schema is often a superb addition to your site, but to the uninitiated, it’s not exactly easy to urge started. That’s what makes Raven’s Schema Creator such a strong tool. Start generating schema microdata for your own website in minutes.

22. Seer SEO Toolbox

If you’re new SEO or simply need a simpler suite of tools to assist you together with your technical SEO work, inspect Seer Interactive’s SEO Toolbox. Made with marketers, not technologists, in mind, this “toolbox” allows you to tug SEO data from multiple sources into one place.

23. SEO Tools for Excel

Just like their PPC counterparts, SEOs almost surely use Excel as a part of their workflow. Why not create it more useful by adding SEO Tools for Excel? This software adds a variety of SEO-centric functionality to Excel, making it easier to urge more wiped out Excel.

24. Similar Page Checker

Having an excessive amount of duplicate content on your site may be a program no-no. Similar Page Checker may be a free web-based tool that runs comparisons of your pages to a second page, highlighting areas of similarity that would get you in trouble with Google.

25. Xenu’s Link Sleuth

This old-school tool Xenu’s Link Sleuth gets the work done then some. Use this tool to seek out broken links on your site quickly and simply also on easily get a full list of all of your indexed pages.

Alexa is one of the foremost believed to be web metrics sites online, and with the Alexa Toolbar for Chrome, you’ll see at-a-glance information about the location you’re currently browsing, including traffic rankings, inbound links, and user reviews.

Alexa Group Buy- Best Keyword & Competitor Analysis Tools.

27. Mozscape API

Sometimes there’s just no substitute for rolling your sleeves up and dealing with the data yourself. If this seems like your approach to SEO, you’re probably already using the Mozscape API but if not, check it out immediately

28. Open Site Explorer

Seriously, when it involves SEO tools, nobody does it better than Moz. Open Site Explorer is immeasurable not just to SEOs, but digital marketers of all stripes. If you haven’t used it yet, you’re missing out.

29. Keywords Everywhere

Keywords Everywhere is a best keyword research tool. Its free tool.

Groupbuyseotools Offer 300+ Competitor analysis, keyword research, link building, rank tracking, on-page & tech SEO Tools.