Selling Amazon tools & SEO Tools

Tools You’ll Get:

• Helium 10 (Web + Extension)
• Keepa Pro
• Jungle Scout (Web + Extension)
• Viral Launch
• RevSeller
• Canva Pro
• E-Grow (Web + Extension)
• ScanUnlimited
• BuyBotPro
• Tactical Arbitrage
• ChatGPT Access
• IP Alert
• SellerAmp
• Skillshare
• SmartScout

15 Essential Amazon Seller Tools for 2026

If you sell on Amazon, you’ve probably realized how vast the marketplace is. Reaching millions is amazing, but so is the number of sellers trying to do the same. A great product is just the starting point. Add to that the need to research the best keywords, manage inventory, and funnel the right marketing—all under one roof. Without the right tools, those tasks eat up time and profit. A smart software stack is what turns that mountain of chores into manageable clicks.

In this guide, you’ll find the 15 tools top Amazon pros can’t do without. They range from single-purpose gems to heavyweight all-in-one suites. Each one is built around real-world needs, giving you the data and automation you need to beat yesterday’s sales figures. We’ll show you what each tool does best, so you can craft the exact stack your business model and goals require.

Best of all, you can start from the same point that the best sellers did. The tools below offer just about everything you’ll need for your Amazon business to run like a pro, whether you’re launching your first product or expanding your third warehouse.

1 Helium 10

Helium 10 is one of the biggest and best all-in-one toolsets made for Amazon sellers. It bundles 20+ tools that guide you from first idea to final sale. The web dashboard and Chrome extension sync perfectly to keep everything in motion.

Key Features:

Black Box: This powerhouse lets you dig through Amazon’s oceans of products. Filter by category, price, reviews, and sales rank to spotlight the winners.

Cerebro & Magnet: The killer combo for keywords. Cerebro reverse-engineers your rivals’ ASINs to reveal the phrases that drive their traffic. Magnet finds the high-volume, low-competition queries you want to rank for.

Scribbles: A keyword checklist in one dashboard. It pushes you to drop all your best phrases in the title, bullets, and A+ content so Amazon’s A.I. knows your product inside-out.

Adtomic: A smart, rules-based tool that turbocharges your PPC. Fine-tune your bidding and keyword targets to turn ad spend into profit.

2 Jungle Scout

Jungle Scout ranks right up there as a top pick, loved for its easy-to-navigate dashboard and data you can trust. The toolset serves up everything from product tracking and supplier finding to sales charts and keyword insights, all in a format beginner sellers can master—the no-nonsense data the app is best known for.

Jungle Scout

Jungle Scout made its name by simplifying product launches, then grew into an all-in-one dashboard every Amazon seller needs. It’s famous for market data that replaces guesswork, so you always know the safest product path.

Opportunity Finder: This clever tool sniffs out money-making niches by scanning for trends with strong demand but little competition. Just a few clicks, and you get a shortlist of high-potential ideas.

Product Database: browse a huge catalog of Amazon items, then use filters—like price, rank, or reviews—to zero in on products that fit your exact plan.

Supplier Database: A game-changer. Enter product criteria and the app surfaces vetted suppliers your rivals are already using. See their shipping times, pixel-perfect shipping data, and reassuring reviews.

Sales Analytics: A live dashboard that moves your sales and expenses into neat graphs, so you always know if your business is in the green or the red, for balanced decision-making.

3. Viral Launch

Viral Launch began as a product launch team, but soon shifted gears and built a thoughtful software suite that covers almost every aspect of Amazon sales. Its data-driven market insights are unbeatable.

Market Intelligence: A supercharged product analysis tool. Enter a niche, and it dishes out a product idea score, sales history, and future trend predictions to double-check your product hunch.

Keyword Research: Go straight for the heavy-hitting search terms. This tool estimates search volume so you know which keywords will make your listing and PPC campaigns shine.

Listing Analyzer: An audit robot that compares your listing with market leading rivals. It then hands you simple, step-by-step advice to make your text, photos, and rating shine brighter than the competition.

Product Launches Service

Launch your new product with this service designed to put your item in front of a massive audience, kickstart early sales, and collect customer reviews that matter.

Essential Tools for Research and Analysis

Use these specialized tools for deep insights into product viability, pricing trends, and your competitive landscape.

Keepa Pro

If you sell on Amazon—whether through retail arbitrage, wholesale, or private label—Keepa is hard to live without. This tool gives you detailed charts of price and sales rank history for nearly every product on the site, helping you make better reordering and pricing decisions. The paid Pro plan adds sales rank data that’s essential for calculating estimated sales velocity.

Key Features:

• Price History Charts: Track how the price of a product has changed over time for Amazon, third-party sellers, and used offers.
• Sales Rank Tracking: Watch how a product’s Best Sellers Rank moves to estimate sales volume fluctuations.
• Stock Levels: Keep tabs on your competitors’ inventory so you can spot potential stock-out windows.

5. RevSeller

RevSeller is a well-loved Chrome extension that works like a quick calculator for arbitrage sellers. While browsing an Amazon product page, it pops up with a handy overlay showing key details like profit margin, ROI, and BSR. This means you don’t have to waste time crunching numbers yourself.

6. SellerAmp

SellerAmp does just about everything RevSeller does but with some bonus features. Available on both mobile and Chrome, it fits tons of vital info on one screen. You’ll see profit, estimated sales, competitor stock, and eligibility to sell, letting you make fast sourcing calls without second-guessing.

7. Tactical Arbitrage

Serious about online arbitrage? Tactical Arbitrage is a powerhouse that combs through hundreds of retail sites to find profitable items for Amazon resale. You can apply filters for ROI, profit, and sales rank, so the software handles the browsing while you focus on the buying.

8. ScanUnlimited

Wholesale sellers face the headache of sifting through supplier price lists. ScanUnlimited speeds that up by letting you upload a spreadsheet, then cross-references it with Amazon’s data to flag winning products. Now you can spot profitable items in a fraction of the time.

9. BuyBotPro

BuyBotPro automates the grind of finding good online arbitrage deals. Fire up the tool, and it crunches numbers on every deal, checking your eligibility, IP risk, and past sales history. In seconds, it tells you to “Buy” or “Don’t Buy,” making your sourcing faster and a lot less stressful.

10. SmartScout

SmartScout flips the usual product research on its head. Rather than diving into one item, it lets you study whole brands and subcategories on Amazon. This bird’s-eye view is gold for wholesale sourcing and flagging low-competition spaces where a private label could shine.

Tools for Creative, SEO, and Operations

After research, you still need to build your brand. These tools tackle listings, business management, and brand protection.

11. Canva Pro

On Amazon, eye-catching photos and A+ Content aren’t optional. Canva Pro puts these right at your fingertips, even if you’re not a designer. Use pre-made templates and a giant library of stock photos to whip up killer product graphics and lifestyle shots in minutes, giving your listings the polish they need to convert clicks into sales.

12. E-Grow

If you want a bird’s-eye view of the Amazon marketplace, E-Grow is your go-to. This research engine tracks millions of items each day, revealing sales velocity, estimated revenue, and price patterns. You can quickly check any product by clicking the E-Grow Chrome extension icon right on an Amazon page. It’s the shortcut you need to spot fresh opportunities and keep an eye on rivals without the hassle of juggling spreadsheets.

13. ChatGPT

Generative AI is the game-changer every Amazon seller should have on speed dial. ChatGPT can brainstorm profitable product ideas, craft catchy listing bullet points, and suggest a bank of keywords. Need to answer customer emails fast? It can draft polite responses in seconds. By letting AI handle the grunt work, you can spin up listings and marketing content in one-third the usual time.

14. IP Alert

Nothing makes an arbitrage seller break a sweat like a brand IP complaint. With the IP Alert Chrome extension, you receive an alert on the product page itself if a brand is infamous for issuing takedown requests. This tiny pop-up can steer you away from a risky buy and keep your seller account in the green.

15. Skillshare

In an industry changing faster than Amazon’s own terms of service, the smartest investment is in your own knowledge. Skillshare hosts thousands of courses from industry pros that cover Amazon FBA, PPC masterclasses, eye-catching product photography, and solid branding strategies. Whether you want to sharpen your skills or learn something brand new, there’s a class for that.

Building Your Ultimate Toolkit

Smart Amazon sellers skip the guesswork and arm themselves with tools that turn data into profits. The right software lets you spot trends, beat the competition, and maximize every dollar.

All-in-one powerhouses like Helium 10 and Jungle Scout offer a great starting point, but don’t stop there. Specialty tools often shine a brighter beacon. Need historic price drops? Keepa nails it. Want eye-catching photos? Canva saves your listings from blending in. First, map your biggest pain points—whether it’s keyword ranking, inventory juggling, or PPC waste—then pick the tools that tackle those issues head-on.