Builtwith review 2026- Is It Really Worth $295/mo?

BuiltWith Review 2026: Is It Really Worth $295 Per Month?

If you are in a field that relies on understanding market trends and the behavior of competitors, you may have heard of BuiltWith. For countless digital marketers, businesses, and tech aficionados, this tool has become a core part of their martech stack. However, the lingering question remains—at $295 for its pro plan, is it really worth the investment?

In this extensive BuiltWith review for 2026, I will go over its features, advantages, drawbacks, and competitors so you can make an informed decision on whether this tool fits your budget and business needs.

What Is BuiltWith,

BuiltWith is a web technology profiler and competitive intelligence tool. Simply put, it allows you to look under the hood of a website. You can track the technologies a site utilizes, including content management systems, eCommerce solutions, analytics platforms, advertising networks, and much more.

In addition to technology profiling, BuiltWith provides services such as lead generation, technology trend analysis, and competitor tracking. By delivering profound insights, BuiltWith helps businesses make key decisions regarding their market strategies and technology adoption.

What BuiltWith Claims to Offer

BuiltWith markets itself as a tool that can:

Offer actionable analysis on the technologies that websites and competitors are using.

Reveal innovative business potential using its in-depth lead generation tool.

Assist businesses in monitoring the trends of technology adoption and usage.

Improve business development efforts by recognizing significant prospects using technology stack filters.

These all sound impressive, but what actually matters is whether these features deliver value in reality. More importantly, is the service worth a staggering $295 per month?

Key Features of BuiltWith

To determine the value of BuiltWith, let us first discuss its primary features.

Technology Profiling

One of BuiltWith’s core capabilities is technology profiling. With a single search, you can discover:

The CMS (e.g., WordPress, Shopify) a site is using.

Analytics tools (e.g., Google Analytics, Adobe Analytics).

Widgets and plugins integrated into the site.

Hosting providers and CDNs (e.g., AWS CloudFront, Cloudflare).

Security technologies like SSL Certificates.

This feature can provide vital insight for developers and marketers, enabling them to understand potential leads or competitors.

Lead Generation

With BuiltWith, you can generate new leads by filtering businesses according to the technology they use. For example,

Do you want to reach out to businesses that use Shopify? BuiltWith gives you a list.

Planning to pitch a better analytics tool to companies using Google Analytics? BuiltWith has the information you need.

This feature simplifies outreach and helps businesses focus on leads that are most likely to convert.

Technology Trends

Track which technologies are gaining or losing momentum and stay ahead of the game. BuiltWith aggregates data on technology usage trends, helping companies identify market gaps.

For instance, you can monitor the rise of certain CMSs like Wix or the decline of older ones like Joomla.

Competitor Analysis

With BuiltWith, you can monitor your competitors and study what services and tools they use to enhance their productivity. Do you want to find out what email marketing tool they use or which servers host their content? BuiltWith has the answers.

API and Integration

HubSpot and Salesforce CRM systems can integrate with BuiltWith’s API. This means that information on a prospective client’s tech stack is automatically included in the sales workflow.

The Good and the Not-So-Good of BuiltWith

Every tool has its pros and cons. Here is a balanced assessment of the benefits and issues that BuiltWith has.

Benefits of BuiltWith

Technology Tracking Precision

With BuiltWith, website tools are tracked and reported with precision. This level of detail is a great asset to the marketing and sales teams.

Saves Time in Lead Generation

Analyzing hundreds of websites to find leads is not only time intensive, but it would be incredibly difficult to execute. Unlike other options, BuiltWith gets this done in mere minutes.

Market Insights at Your Fingertips

Identifying growth opportunities or demand shifts in your industry is now possible with the help of built in technology trend tracking.

Customizable Filters

Refine your results by filtering your searches based on geographic area, spending levels, and other criteria.

BuiltWith Drawbacks

High Price

For individuals and small businesses with tight budgets, BuiltWith is priced at $295/month for the Pro plan, which makes it inaccessible. There is also a Team plan at $495/month and an even more expensive Enterprise option.

Steep Learning Curve

Data overload can be a challenge for newcomers, particularly for smaller teams that don’t have an analyst on staff.

Data Overload

BuiltWith offers a massive amount of information and can sometimes feel like finding a needle in a haystack. Without expertise in filtering and interpreting the data, it is easy to get lost because of how abundant it is.

Limitations of Free Plans

The free plan offered lacks the advanced features required for effective lead generation and market analysis. For serious users, advanced strategies cannot be executed due to the lack of essential features.

Is BuiltWith Right For You?

The worth of investment in BuiltWith highly depends on the business size, goals and budget.

Best Suited for Large Agencies and Enterprises

For those part of a large B2B sales team, or an agency with big marketing budgets, BuiltWith provides immense advantages with their lead generation and API features.

Not a Fit for Individuals or Small Businesses

Smaller companies may find $295/month to be expensive, especially if the tool’s advanced features are not frequently utilized.

Better as a Supplementing Tool

While BuiltWith does exceptionally well in technology tracking and lead generation, it lacks as an all-in-one solution. You will achieve the best results by integrating it with your CRM, email marketing software, or other prospecting tools.

Practical Applications for BuiltWith

Not certain if BuiltWith fits your needs? Here are some practical examples of how different use BuiltWith:

Sales Teams have better engagement by targeting prospects who use a certain technology for lead generation.

Marketers fill in gaps and devise rival digital plans by analyzing stacks of competitors.

Tech Developers inform product development by studying the tech ecosystems of potential clients.

Investors observe shifts in technology adoption across industries and measure them against history.

The Verdict

For whom is BuiltWith worth $295/month? Enterprises and agencies with robust sales and marketing budgets will find remarkable returns on investment. The tool offers unparalleled insights in lead generation, market intelligence, and competitive analysis. Smaller businesses, however, may find the cost too much and would benefit from seeking out other options.

In case you’re still on the fence, BuiltWith’s free plan lets users explore basic features. Although limited in functionality, this provides a great way to understand if the tool meets your requirements.