Semrush Pricing Explained: Which Plan Is Right for You in 2026?

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With so many tools available, selecting the right SEO tools for your business can be difficult, especially when there are separate pricing tiers and features. Semrush Pricing is among the most robust SEO tools available. Its pricing plans are designed for a wide range of users. But which one is the perfect match for you in 2026?

In this blog, I will analyze Semrush’s pricing plans along with their features, specifying who each plan is best for. You will be equipped to choose the plan that best fits your objectives and budget after reading this guide.

Why consider Semrush for your SEO needs?

Semrush is an all-encompassing tool for businesses that offers more than 50 advanced marketing tools. From keyword research to competitive analysis, content marketing, and SEO auditing, Semrush has everything. It is widely regarded by marketers, business owners, and SEO professionals, and trusted worldwide. In 2026, Semrush still solves the problem of balancing value with over 50 tools and hundreds of integrations.

That said, choosing the right plan for your needs is critical. Paying too much for unused features or investing too little on essentials can greatly hinder success. With the information provided in this article, you are set to make balanced decisions.

Semrush’s pricing for 2026 covers everything a user would need from the platform:

• Pro Plan – $129.95 per month
• Guru Plan – $249.95 per month
• Business Plan – $499.95 per month

Further along in the text, you will find a detailed description of their services along with the target audiences.

1. Semrush Pro Plan Overview ($129.95/month)

The Pro Plan is perfect for individuals as well as small businesses which include freelance marketers and bloggers. It is the lowest tier of Semrush adding maximum value per dollar spent.

Key Features:

Competitor Analysis: Monitor up to 5 competitors and analyze shared keywords and backlink data.
Rank Tracking: Monitor up to 500 keywords for your ranking campaigns.
Keyword Research: Up to 10,000 results per report with 250 keyword metric updates.
Site Audit: Analyze up to 100k pages of your website for SEO issues.
Content Creation Tools: Topic research, on-page SEO optimization, and writing assist tools.

Pro Plan users will benefit the most from it if they are newcomers to the SEO world and in need of reliable data, making it ideal for small website owners.

2. Semrush Guru Plan ($249.95/month)

Semrush’s mid-tier offering, Guru Plan, provides essential extras needed by growing businesses and marketing teams.

Key Features (Includes Pro Plan Features + More):

• Content Marketing Platform: Access advanced SEO tools for content ideation, writing, and optimization.

• Historical Data: Access data trends from several years back for advanced market understanding.

• Competitor Analysis on a Larger Scale: Insight into up to 50 competitors is available.

• Google Data Studio Integration: Semrush data can be streamed directly into Google Data Studio for advanced reporting.

• Larger Limits:
• Keyword tracking increased to 1,500 keywords.
• Consult 30,000 results per report.
• Crawl 300,000 pages per site audit.

Who Is It For?

This plan fits well for growing startups and medium-sized businesses. Teams managing moderate to large campaigns that require historical data will find Guru a good fit.

3. Semrush Business Plan ($499.95/month)

Offered for large marketing agencies and enterprise companies engaging in extensive campaigns, this is Semrush’s premium offering.

• White-label Reports: Tailor reports for clients adding your brand.
• Advanced Competitive Research:
• Have access to global market insights on advertisement data.
• Expose the marketing campaigns of your biggest rivals.
• Expanded Limits:
• Track 5,000 keywords.
• Analyze 1 million pages per site audit.
• Produce 50,000 reports each month.

Who Is It For?

Designed for agencies and enterprises managing critical digital marketing and SEO activities, the Business Plan focuses on providing the automation and customization needed to attend to complicated workflows. It provides scale and flexibility to these high-velocity use cases.

Semrush Add-Ons and Discounts in 2026

Add-Ons:

Semrush now provides a number of optional additions to boost your subscription:

• Traffic Analytics ($200/month): Unlocks deeper audience insights into competing sites.
• Local SEO Listing Management ($20/month): Perfect for brands intent on obtaining local visibility and managing their local reviews.
• More Keywords or locations($50 each for 1000 keywords/month): Great for campaign scaling.

Discounts:

Semrush provides discounts for paying monthly. Annual payment can avail discounts up to 16% of total over monthly billing. Moreover, there are promo offers for new users which provide free trial or discounted rates for initial months.

How to Select the Correct Plan for You

The outline below should help you make the right decision.

Consider Pro Plan If You:

• Are venturing into SEO and digital marketing.

• Have a small website or a freelance business.

• Need basic data during keyword research and for site audits.

Consider Guru Plan If You:

• Own a small to medium business or a startup.

• Require more advanced competitor benchmark and historical analysis.

• Use content marketing services to shape and refine the strategy.

Consider Business Plan If You:

• Oversee SEO for larger agencies or enterprise company.

• Need white-label reporting and API integrations.

• Manage cross-geography or multi-client campaigns.

Semrush In 2026: Why It Is a Worthy Buy

Digital marketing continues to become more competitive every year. While you are working on your search engine optimization or working on your content marketing strategy, Semrush provides the helping hand every marketer needs. By offering actionable insights, advanced analytics, and custom recommendations, Semrush enables marketers to make well-informed decisions tailored to their success.

Grab your copy of Semrush and move your business to the next level

Understanding your potential with Semrush is the easy part. Signing up is straightforward as well. Simply register today for a free trial to discover which plan fits Semrush’s best features to your individual goals. Don’t miss this chance to elevate your SEO strategy execution and management for 2026 and beyond.